Ask anyone who's anyone about Aston Martin and they'll tell you about exclusive and highly desirable two-door luxury GTs – the kind James Bond would drive – but it would be all too easy to forget about the other side of the equation. The company's full name is, after all, Aston Martin Lagonda Ltd., but while the latter name is seldom used, it's about to make a rare comeback.
Aston Martin has owned the Lagonda nameplate since the late '40s, but in the roughly 70 years since that acquisition, the use of the name has been kept largely exclusive for four-door models. The two most famous modern Lagondas are the angular, futuristic sedan built in the '70s and '80s and the Chris Bruce
Aston Martin may be known more for its two-door GTs and cabrios, but it has made a handful of four-door sedans. They've historically worn the Lagonda name as either a nameplate or marque, and that's just what we seem to have here.
There's been talk of late about the technical partnership between Aston Martin and the AMG division of Mercedes-Benz going beyond engines to include Jonathon Ramsey
The Aston Martin Lagonda SUV concept revealed at the 2009 Geneva Motor Show didn't earn the plaudits the company is used to when it reveals new models, and it has lived an uncertain life ever since. Thought to have been scrapped along with the entire revival of the Lagonda b
A few weeks ago, we brought you news from the launch of the Aston Martin Vanquish Volante that the British brand, which is formally known as Aston Martin Lagonda, was still planning on going ahead with a Lagonda-badged crossover. Now comes word that that vehicle could very well be based on a Mercedes-Benz M-
What's in a name? Sometimes more than meets the eye. Take Aston Martin, for example. That may be the brand name under which it sells its high-end GT cars, but that's not the name of the company. No, its full name is Aston Martin Lagonda Ltd, and it doesn't intend to leave the second part of its name dormant forever.
Automakers are usually pretty decisive. They either build a car or they don't. But Aston Martin has embarked down a bumpier road with Lagonda.
Special orders departments are nothing new for upscale automakers. These specialized divisions allow carmakers to offer their customers a level of personalization over and above the usual catalog of colors and options. But what Aston Martin is doing with the new Works Tailored department goes one step further. Or should we say, one big step backwards into the company's history.
Aston Martin Lagonda Concept – Click above for high-res image gallery
Breaking: Aston Martin prepares to revive the Lagonda.
11th Annual Bonhams Auction at Aston Martin Works Service – Click above for high-res image gallery
